Twill + True

Twill + True is an online exclusive, made-to-measure blue jean company based out of Austin, Texas. After years of struggling to find a pair of jeans that fit her, Sarah Miner started Twill + True to provide a resource for any man or woman who wants a great fitting pair of jeans. With a focus on the individual, all of Twill + True’s branding and products aim to educate and empower customers through easy-to-follow diagrams and dialogue. After customers create their My Fit Profile, consisting of 5 measurements, any style or wash of jeans that they select will be tailored to these dimensions. Twill + True believes that individuals of all sizes, ages, genders, and races of people deserve a great fitting pair of jeans so the imagery used throughout this project reflects that by using real people in their marketing and branding.


The scope of this project included designing the identity for Twill + True as well as defining any additional assets that would be used in conjunction with the main logo mark and type. The identity was further developed through the designing of the 20 page, Twill + True Welcome Kit mailer, the Twill + True app, the website, and several marketing materials.

To view a walkthrough of the Twill + True App and Website, visit

To see more photos from this project feel free to contact me!


Twill + True is a fictional business concept created by Ivy Mize.