Optical Shop Internal Signage

Upon opening a new optical shop, Drs. Campbell, Cunningham, Taylor & Haun wanted to complete the lobby area of the practice with custom internal signage graphics. The practice prides itself in being an East Tennessee staple for over 60 years so I took this key element of their identity and emphasized the hometown feel in addition to other signs that aided patient experience.

  1. See & be seen signs with photography from Oak Ridge landmarks and school events.
  2. Easily identifiable “For Him” and “For Her” signage to separate frames.
  3. Doctor profile signs of all the M.D.s and O.D.s that a patient could meet during their visit.
  4. Drs. Campbell, Cunningham, Taylor & Haun logo to identify the practice once inside.