Upon opening a new optical shop, Drs. Campbell, Cunningham, Taylor & Haun wanted to complete the lobby area of the practice with custom internal signage graphics. The practice prides itself in being an East Tennessee staple for over 60 years so I took this key element of their identity and emphasized the hometown feel in addition to other signs that aided patient experience.
- See & be seen signs with photography from Oak Ridge landmarks and school events.
- Easily identifiable “For Him” and “For Her” signage to separate frames.
- Doctor profile signs of all the M.D.s and O.D.s that a patient could meet during their visit.
- Drs. Campbell, Cunningham, Taylor & Haun logo to identify the practice once inside.